Reflektion drives millions of incremental conversion events for leading retailers of all sizes, including Disney, Converse, Uniqlo, Godiva, O'Neill Clothing and Oriental Trading. Reflektion’s Individualized Commerce Technology enables digital retailers to capture and respond to each individual shopper’s intent in real time, which increases customer conversions and retailer revenue by over 20%.

Reflektion was founded by former Google engineer Amar Chokhawala icquired by Sitecore in 2021.